The X-Force AB is a Swedish manufacturing and marketing company. The head office is located in Stockholm, Sweden. X-Force works in close collaboration with different industrial suppliers within and around the Lidköping industrial region in Sweden where the assembling factory (X-Force Factory) is located. X-Force AB is a very young and small company started in October 2008, however, the product development started in year 2004. The inventor and founder of the company himself - Mats Thulin, privately and solely operate the production and marketing the brand X-Force.
The company participates as an exhibitor once every year to two of the main fitness exhibition in Europe and in the USA. FIBO is the worldwide Leading Trade Fair for Fitness, Wellness and Health. Every year in April, global top-decision makers of the industry come together in Cologne, Germany looking for the latest innovations and trends for their gyms, wellness facilities, doctors and physiotherapy practices. IHRSA, the 'International Health, Racquet & Sports club Association' is the trade association serving the health and fitness club industry normally happens in San Diego, San Francisco and Las Vegas. Participation in different European summits and congresses are also part of the company’s marketing and networking activities.
Mats has a team of 18 professional upper level managers performing International PR & marketing, business development and customer relations, MD Sports Physiology, middle managers on Marketing materials design support and services, local gym memberships sales, Finance & Accounting, Technical maintenance and support, Design & production Engineers, and manufacturing staff.
X-Force team is located in Stockholm and Lidköping Sweden respectively.